How To Revolutionize Your Patient Relationship Management

Patients expect online access to their health care providers, their health histories and their health care plans. This access is so important that two out of three patients would consider switching providers for better virtual care. That’s why digital patient relationship management is so important for maintaining current patients, reaching new ones and improving overall care.

The difficulty for many care teams is finding a PRM that keeps the focus on their patients while allowing for better workflow and easy reporting systems. Many teams have no choice but to mix and match EHRs, CRMs, spreadsheets and patient portals to provide quality oversight for patients. However, without a unified platform teams can miscommunicate, misplace patient data or unknowingly overlook patient drop off.

Big changes start with small steps—especially when it comes to health care. Here are five small changes teams can make to ensure patient relationships are more manageable, meaningful and profitable.

1. Unified Patient Database

Tracking patient engagement with sticky notes and spreadsheets complicates an already cumbersome system. These methods highlight the need for a cohesive database to track patient engagement. Unlike sticky notes, a unified database enables everyone on the care team to access the same, real-time information.

This can help facilitate better internal communication between team members and better coordination between managers and other health staff. It can also improve communication with patients.

2. 360 Degree View

The business world understands the importance of looking at the big picture. Companies and departments know how their long-range vision impacts the daily choices of their employees.

But when it comes to scalable health care, the big picture of patient care gets complicated. From changing symptoms and care plans to fragmented record keeping, it’s difficult for teams to keep up with data that tells the whole story.

However, if tech advancements in other industries can support big-picture thinking, tech in health care can do it too.

Patient data scattered over three or more systems doesn’t allow for a 360 degree view of patient conditions. If care teams could view relevant clinical statistics on demand, they could use this data to improve patient care plans. And if they could integrate patient data from different systems such as primary care physicians, specialists and physical therapists, they’d provide stronger collaborative care.

3. Seamless Patient Handoff

From staffing to technology, today’s health care environment is constantly changing.

Consider when team members take a vacation or when staff members move to other departments or systems. It’s not always possible for one patient to interact with the same care team member.

How can teams provide an uninterrupted patient relationship experience? Without a unified database passing off a patient even, for a short period of time, is complicated. The process requires sharing notes, recalling important patient data, setting reminders and more.

A unified patient relationship management program can help coaches move seamlessly from patient to patient. This means your team will keep all patient interactions in one unified location so one care manager can quickly pick up where the other left off.

4. Consolidating Patient Reporting

As Medicare’s Meaningful Use measures are being absorbed into MIPS, reporting is quickly becoming one of the most important factors in health care compensation. For care teams, however, this can be a nightmare. With patient data scattered across multiple systems and no efficient way to tie this data together, teams may find it hard to report on patient results and the care that’s been administered.

Care teams need a system that unifies data so that accounting for patient care becomes manageable and profitable.

5. Integrating Communication

Care teams need to be able to record each time they interact with a patient. They need one way to record multiple modes of communication—text messages, video conferencing, email and phone calls. PRMs should allow teams to record each patient interaction and conversations between other health staff members.

Patient relationships can become more manageable. By making small changes, teams can improve their workflow, enjoy better patient retention and boost their profitability.